She Is... A'Vrielle Douglas-Campbell (International Women's Day 2025 Feature)

In honour of International Women’s Day, Noble Media Network has partnered with With A Purpose International’s "She Is" Initiative to highlight 8 women who inspire us to have bold faith. The "She Is" Initiative celebrates women who lead with authenticity and confidence as they walk in their purpose.

Sometimes, the path we think we’re meant to take is not the one God has designed for us. A'vrielle Douglas-Campbell is living proof that stepping out in faith, even when it’s uncomfortable, can lead to transformation beyond imagination. From pursuing science and technology to finding her true calling in media and faith-based entrepreneurship, A'vrielle’s journey is one of resilience, obedience, and purpose. 

Today, she is the founder of Jars of Declarations, a brand that seeks to inspire through customized affirmations in a stylishly designed jar. She also recently spearheaded a successful staging of Unleashing Greatness: A Path for Transformation—a self-development event curated to motivate others to step into their best selves.

Breaking Down to Break Through

In 2020, A'vrielle entered university with a clear plan—at least, so she thought. With a strong background in science, she began studying biochemistry at the University of the West Indies (UWI). But beneath the surface, something wasn’t right. Though she excelled academically, she found herself mentally spiraling.

The weight of expectations left her drained, isolated, and deeply depressed. She recalls locking herself away in her dorm, her physical surroundings mirroring the darkness she felt within. She lost weight, energy, and even the will to live. But just when it seemed she had reached her lowest, something shifted—she took a leap of faith.

It's Never Too Late to Pivot

A'vrielle had always been drawn to media, and film, but fear and external noise had kept her from pursuing it. In what she describes as a complete move of obedience, she switched her major to Integrated Marketing Communication (IMC)—a field that blends advertising, PR, media, and branding.

It wasn’t easy. She had little support in the beginning and felt the weight of moving independently for the first time. But she pressed on, leaning into her purpose, determination, and faith. 

As time went on, her work began to speak for itself. Doors opened, opportunities arose, and she found herself thriving in a space she once feared stepping into. Today, with an honours degree coupled with over three years of experience in the industry, she looks back and sees the hand of God guiding her every step of the way.

Jars of Declarations

Out of her journey of transformation came Jars of Declarations. She describes the jars as tools for renewing one's mind, helping people declare truth over their lives daily. What started as a passion project has now grown into a brand that touches lives, serving as a source of encouragement for those walking their own journey of faith and self-discovery.

Now, A'vrielle proudly declares just how much she has grown, changed, and stepped into her God-given identity.

“I am not the same A'vrielle Douglas-Campbell I was in 2020 or 2021. God has truly done a miraculous work in me.”

A Closer Look w/ A'Vrielle Douglas-Campbell

What was the turning point when you knew you had to shift from biochemistry to media?

A'VRIELLE: When I was a child, I always had the mindset to do media and broadcasting. I always was interested in those things but the persons above me had other plans and I went to a high school that primarily focused on the sciences so it was really what was given to me to do. But to find my own identity, I had to struggle with that because I was going based off an identity that was made for me but truly that wasn't what I wanted.

So, what was the shift? It was really me getting closer to God and finding myself in Christ to know that I live my life for God and not for anybody else. And I really had to go through the pains of that and finding that my passions are truly me and what I love. If I pursue this life with Christ then I can't be doing something that somebody else told me to do and not what He had given me to love and want to do.

Many people struggle with stepping out of the expectations placed on them. What gave you the courage to step outside of your comfort zone and take that leap of faith?

A'VRIELLE: If you have a passion and it's not close to the expectations that people want for you but the passion keeps on coming back—it's like it will never leave—the feeling, the urge that you have and you pray about it and ask God, "Why did You give me this?" and the feeling is still there and there are things around you that confirm this; that's what gave me that leap of faith.

Even though, right now, I'm not seeing [the full manifestation] the fact that it's so deep in me, [I say to myself] "Alright, I'm gonna step out and do it because I'm sure once I do it, God will add on everything. He's just waiting for me to take that leap of faith."

Like Moses; he didn't have any faith in his speech. He didn't have any faith in taking people out of Egypt and once he listened to God and took that leap of faith, God added everything unto him and taught him the things that he needed. God gave him the rod and everything to fulfill his mission. It's just that he needed the faith within himself to execute it.

You’ve spoken openly about battling depression. What role did faith play in your healing?

A'VRIELLE: I was sick and tired of being sick and tired and at that time, I was just a church goer, right? So, I'm saying, if I'm going to church and I'm hearing that God is the healer, why don't I exercise this relationship with God?

Then, I realized I didn't really have a relationship with Him. It was just a culture thing where you just go to church. So, I tapped into that relationship and I found out the truth of who God called me to be; who God created us humans to be; who I am through the Bible; all of those things really got me out of depression.

Even to this day, I have to be unlearning certain things. When I realize that I'm dropping off old ways, it's when I'm deep in what God has instructed me to think or to change. When I spend time with God to really break off certain things that's what helps me to heal from certain situations. It's not an instant thing but I keep going back and plugging into my source.

Integrated Marketing Communication is such a creative and fulfilling field for visionaries. What was the most rewarding part of that programme for you?

A'VRIELLE: It was being around like-minded people who were so confident in their creativity because remember, I'm coming from a place where I wasn't confident in my creativity because I was told that creativity wasn't a job; it was a hobby.

My classmates or yearmates were doing so many things based on what we learnt and I was like, "You guys are so creative" and that's how I am. So, I was happy to be around people who thought like me.

Jars of Declarations is a unique and deeply inspiring concept. What inspired you to create these affirmation jars, and what impact have you seen them have on people?

A'VRIELLE: When I was going through that season of depression, God had told me to get closer to Him and to write scriptures that stuck out to me on sticky notes, put them on my mirror and read them every day when I woke up, was leaving the house and when I was to go to bed after my devotions.

I did that routinely, every single day, and if I missed a day, I would read it twice the next day. I would do that so much to the point where I felt connected to the words that I was saying to myself. I was like, "But this is true!" I believed in the words and it was stuck on me.

I know a lot of people suffer with what I was going through, especially a lot of people at my age; even during COVID. It was just a lot. And in my nature, I love to help people so I was saying, "If I heal this void in me, how can I help other people who are suffering with this?" I went back to God [about helping persons going through the same struggle] and God said, "Start your business."

I remember one time when I went to church convention; this is when I was just starting out and I was promoting the jars, so it wasn't really anything people knew of at the time and I had one jar. I told people who were passing by the booth to take out a card, read it to themselves and keep the card. That was a couple years ago.

When I started promoting more, somebody texted me on the [business] page and said, "I still have the affirmation that you gave me that day and it's in my purse. I read it every single day, and it's what really motivates me to go on [throughout] my day." I was shocked because that was just a simple thing of me trying to get my business out there.

Looking back at your journey, what advice would you give to someone feeling lost and unsure of their purpose?

A'VRIELLE: My advice is to really sit down, look within yourself and try to diminish pride because a lot of times we have a certain view of our lives that we think is what we're supposed to do but it's not in accordance with God's will.

Have a sense of being a clear canvas—open-minded—so when you're sitting down with God, it's not, "God I want this, I want that and I feel so lost because You're not giving me what I want." It's to really sit down and say, "God, this is what I want but right now, I don't know if it's what You want", and of course, if it's a desire that is always in you, you can ask, "Is this what I'm supposed to do but I'm going about it the wrong way?"

When you sit down with a selfless intent and see how God is working then things will be added unto you.

What’s next for you? Any exciting projects or future plans you can share?

A'VRIELLE: I am actually working on my personal brand which is aligned with my business and I have a lot of things coming up. I'm an advocate for mental health in teenagers and young adults, especially women and things are coming into play where those avenues are being executed.

I'm trying to find my space in advocacy and really get out there when it comes to my personal brand; educating people on how to be their best selves, to glow and grow in who they are as women, as people reaching their highest potential. So, I'm trying to find my footing there.

When it comes on to my business; the event [Unleashing Greatness: A Path for Transformation] was a success! People are asking for more and when is the next event so, those are future plans as well.

Connect with A'vrielle Douglas-Campbell on her social pages:

Instagram: @avydc

@jarsoddeclarations

LinkedIn: A'vrielle Douglas-Campbell